Nothing beats experience and Arif’s rich experience and diverse skill set as a world class CFO, a Board member, an Executive Coach, and as an award-winning Professor of Leadership makes him a very uniquely qualified individual to support client development.



Nothing beats experience and Arif’s rich experience and diverse skill set as a world class CFO, a Board member, an Executive Coach, and as an award-winning Professor of Leadership makes him a very uniquely qualified individual to support client development.


With 25+ years of Senior Level experience across a very diverse range of industries and functions, Arif understands first-hand the intense drive and pressure to deliver high quality results in a competitive and constantly changing marketplace.

As a result, Arif is not a theorist but a very experienced practitioner who can help find solutions for clients, and has the ability to meet the client in the midst of their life so they feel seen. He can walk the talk with experience and expertise and can also mentor clients within a coaching framework.



Partial List of Companies I Have Coached Clients in:



I highly recommend Arif as a coach not only to CFO’s but also CEO’s and other senior professionals. I first met Arif during a coaching course and was immediately drawn to his wisdom, authenticity and remarkable lack of ego. Arif has since coached me in my capacity as a CEO of an Asian franchise for a large multinational, and his guidance and insightful queries and curiosity have helped me navigate a complex organisation. Arif has gently questioned my attitudes and beliefs toward work and encouraged me to think about broader missions and callings and to explore how I can leverage my unique and diverse skills for greater service. He has built my resilience, supported me in my journey and been an advocate for my personal growth and transformation. I would recommend Arif to anyone who is looking for deep insight, mentorship and personal and professional growth.


ALEXIS FOSLER, CEO ASIA, Allfunds (Singapore)

I highly recommend Arif as a coach. The coaching experience with him was one of the memorable milestones of my career. It was my first time taking a professional coaching program and I was a bit apprehensive at first, but Arif did a great job at creating a space where I felt OK to be vulnerable and open up about the challenges I was facing as a senior executive. A great listener, Arif is very gifted at asking questions that question status quo, raise self-awareness and contribute to personal & professional growth. His invitation to change my life by changing my questions, as well as to listen to my inner voice has been a key to many doors in both my personal and professional journey.


Arif’s magic is he balances art and science to bring light to your situation and open your mind to what alternatives could be. His deep corporate experience means he can give very practical, structured advice to work situations but he’s also an incredibly insightful and perceptive coach. He speaks to your whole self, not just yourself at work. I’ve been often surprised over the last 3 years I’ve worked with him with the revelations I’ve arrived at. It’s led me to taking a much overdue sabbatical and changing industries after almost two decades. I highly recommend him as a coach. I’ve worked with him remotely the whole time as we’re based in different countries, and it’s not taken anything away from the experience.

BRENDA HAN, DIR. BRAND & INNOVATION, Restaurant Brands Int'l. (Singapore)

I had over 6 months of receiving coaching sessions with Arif and I think I was so lucky to work with him to go through my challenging time and changing myself and becoming more positive on myself, world and the future. He is truly a good listener and is very friendly and approachable so I could openly talk about any issues/problems and also feelings & thoughts continuously and this could help more in-depth discussions with him on how I can cultivate new directions toward the life. I had big challenges personally and professionally and his extensive corporate experience gave me quite practical advices and helped me to successfully navigate challenges and build more confidence on myself. Above all, coaching sessions with him opened a new world to me - unfold new insights and look at the life more positively by cultivating my strengths and accepting positively my areas of development, which ultimately made me stronger personally and professionally. I strongly recommend Arif to anyone who needs help to re-look at their personal & professional life and search for new directions in life


Being coached by Arif was literally a life-changing experience. Arif is a very gifted and highly committed coach who created a very safe and comfortable space for me to unfold. With his focused and engaged coaching style and broad experience, he tailored thoughtful and insightful questions while completely respecting my autonomy and personality. He helped me uncover and develop new coping ways to expand my comfort zone, and reframe my perceptions and feelings to grow even further in both my personal and professional life. I enjoyed every minute of my coaching with him and highly recommend him as a coach.


When I approached Arif I wanted to move my business to the next level but I was feeling stuck. During the sessions with Arif I felt safe to open up on some personal blockages. In fact it was OK to be vulnerable and as a result it brought me immense clarity on how to move forward confidently. Arif is a very supportive, gentle and encouraging coach. I highly recommend him.


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